What is Waldo?

Let’s find Waldo.

No matter how many obstacles we face, we find Waldo and act decisively.

As you may know, we are inspired by 'Where’s Waldo?', a British series of children’s puzzle books created by English illustrator Martin Handford. While its primary aim is to challenge readers to find Waldo among crowds of people with diverse clothes and accessories, Waldo’s significance doesn’t end there. Waldo offers a meaningful lesson for today’s world: in a world where countless distractions and challenges obscure the root cause of problems, all we need to do is just to focus and act decisively. We often hesitate to take action, believing we must address every nearby obstacle to find the best solution. However, Waldo shows us that what truly matters is identifying the solution and jumping into action—just as we locate Waldo amidst the chaos and move on to the next chapter. As we keep searching for Waldo, we find ourselves solving problems that once seemed insurmountable. With this mindset, The Waldo Newspaper aims to uncover and address the root causes of issues.

Established in Seoul, Korea |
2025
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Our Mission

We are dedicated to uncover the root causes of the challenges facing our world and act decisively in addressing them. Inspired by the philosophy of Where’s Waldo?, we strive to focus on what truly matters amid the chaos and distractions of modern life.

Just as Waldo teaches us to find clarity in complexity, we aim to guide our readers in identifying meaningful solutions, empowering them to navigate the world’s most pressing issues with confidence and purpose.

Our Vision

We envision a world where clarity prevails over chaos, empowering individuals to uncover truth and take meaningful action. Inspired by the timeless quest of Where’s Waldo?, we envision a society that sees beyond distractions, embraces critical thinking, and navigates complexity with purpose.

In essence, we aim to foster a culture where every individual finds their "Waldo"—the truths, solutions, and values that guide them through life’s intricacies.

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